Best strategies for business event

Organizing a corporate event can be very effective in promoting a business. In order to get the most out of it, it is fundamental that its visibility is not limited to the people invited, but on the contrary, that its scope is as wide as possible.

How to announce an event?

An event communication strategy is based on the choice of a target, a message and a promotional strategy for your event. To announce an event to its audience and ensure its success, it is necessary to rely on a communication strategy on several channels.

How to build a strong brand image for your company?

1. Creating a destination page for an event

To be able to start promoting your event, you must first create a landing page.

This page will present your event in detail and should include the following elements:

  • Date and time of the event
  • Speakers (first name, last name, links to their social networks)
  • Description of the event (its objectives and benefits for participants)
  • Description of each conference
  • Teaser of the event (videos/ photos from previous editions or quotes from participants)
  • Countdown to the event
  • Links to the social networks of the company or event
  • Directions to the event and accommodation
  • Hashtag of the event
  • Price of the event
  • Registration form

2. Email promotion of the event

E-mail marketing is usually a very effective channel to promote an event. So, in your e-mail communication, add a call-to-action to the event page. If your event targets a specific city, segment your list according to the city of potential participants.

3. Promotion on social networks

It is necessary to communicate on social networks before, during and after the event. Your company can create a special hashtag and promote it to participants to invite them to use it. Furthermore, interacting with attendees on social networks during the event maximizes its visibility on social networks. Finally, during the event, organize a contest with a gift to increase participants’ engagement on social networks.

4. Promotion on the blog and website

The company blog and website are very good channels to announce the event to your audience. To promote it, add a banner on your website with a call-to-action to the event registration page. Also, create a blog article that presents the event and share it on the company’s social networks.

5. Speaker promotion

Speakers at your event are a good resource to promote your event. Indeed, the network of participants may be interested in attending their conference and likely to register for the event. To encourage speakers to promote the event on their social networks, share with them a promotion folder containing pre-written messages, photos and links to the event page.

How to promote and organize an event?

There are nowadays different strategies based mainly, but not exclusively, on online promotion and social networks to effectively promote a corporate event. Indeed, online promotion is an essential element for the diffusion of an event, so here are a series of tips and strategies to promote your corporate event.

1. Selecting the target audience

When preparing your corporate event, don’t select too large an audience, but rather target customers, prospects, professionals, guests, speakers and employees who might be interested in the content of your event. In order to achieve the objectives set for each event, these must be carefully defined in advance.

2. Innovate, surprise, seduce

It is very important to provide guests with a unique and extraordinary experience that they will remember. When organizing a corporate event, use your imagination and think outside the box. Innovation can come from the location of the event as well as from the actions and activities to be carried out, i.e. its content. An example of innovation would be renting a picturesque location (a convent, a lighthouse, a farm, a museum…) instead of the usual hotel rooms.

3. The power of details

When creating your event, remember that small details are always welcome and don’t have to be expensive to make a good impression on your guests. Here are a few ideas to personalize your corporate event and differentiate it from others: handwritten invitations in the form of a postcard, an ornament from an exotic country, a short personalized video, a blog post with original photos representing the human side of the event, etc.

4. Strategies on social networks

A promotional strategy is fundamental to providing your corporate event with significant reach. Online and offline activities are increasingly interconnected and tend to merge. Personal contact with bloggers and influencers will always have a positive effect on the reach of an event, through social networks That is why event promotion actions must follow a comprehensive and integral strategy, addressing all possible areas, to ensure strong promotion and maximum reach.

5. Capturing and retaining leads

Once contact with a prospect is established, it is a question of building loyalty and to this end e-mail marketing is an essential tool. Indeed, it offers direct, permanent and personal contact with the prospect, which makes it possible to answer all his questions. E-mail marketing is at its most effective when the information sent is really useful and corresponds to the expectations and needs of the prospect: this is the purpose of e-mail nurturing.

Once a substantial contact base has been created, it will be necessary to gain the trust of these contacts in order to turn them into potential customers. A good campaign is above all a personalised approach, so it will be necessary to know your target audience perfectly. After segmentation, you will be able to identify the specific needs of the audience and put them into practice.

The information communicated must be clear, precise and above all useful: any superfluous information must be eliminated, at the risk of tiring the prospect. Here you must establish a real dialogue with the potential customer and learn to understand his needs. Finally, analyse the impact of this strategy and use tools that allow you to know the number of clicks obtained on your content.